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AVIRA PINK (アビラピンク) is a Japanese clothing brand established in 2008. It was located in Kobe, Japan and is no longer open. It produced Gyaru clothes and accessories.

Concept[]

AVIRA PINK leapord print top

AVIRA PINK leapord print top

AVIRA PINK tropical pattern dress

AVIRA PINK tropical pattern dress

The brand's concept is "Expressing your personality to the fullest as an adult woman, or just having fun with it. The style mixes glamorous items with a sassy devilish atmosphere and strength that is different from others, elusive, and always fascinating. That is the AVIRAPINK style"[1].

AVIRA PINK produces Gyaru style clothes, more specifically Tsuyome Gyaru, Ganguro Gyaru, Manba Gyaru, and others. It is often associated with D.i.a accessories.

History[]

AVIRA PINK was established in Kobe in 2008.

In May 2008, the official website for the brand was opened.

On February 28, 2009, a branch was opened in Himeji, Kansai in the Himeji FORUS EAST building[2].

The official brand website was closed around late 2013-2014, and it is assumed that the brand ceased operation around this time.

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