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Agejo (age嬢), short for "Ageha Lady", is a sub-style of Gyaru inspired by Ageha magazine.[1] It is generally worn by, but is not exclusively limited to a hostess, influenced by expressing a high level of sex appeal through the style and attitude.
Overseas, Agejo is mostly associated with the style that was prevalent in Ageha during the late 2000s, whereas in Japan it is covers any style promoted in the magazine.[2][3]
The style is often found more in older Gyaru, and rarely seen on young Gyaru due to the mature status of the style. Whilst Agejo is quite a revealing style at times, it remains very classy.
Style Characteristics[]
- Big, intricate hairstyles. Curls and long hair are the most common.
- Long nails, often with heavy deco
- Gyaru makeup has very thick eyeliner on top and bottom, with thick lashes
- Dolly-style circle lens, various colours are seen
- Colour combinations of clothing is commonly Black X Pink/White/Purple
- Lingere aspects such as showing a fancy bra, having garter stockings, and corset lacing.
- Tight clothing, often dresses or skirts are worn and very short.
- Brand-name bags and jewelry
Modern Agejo[]
As a modern style Agejo still remains very true to its origins and design, with some slight evolution in the clothing brands that are favoured, as well as styles changing with the seasonal trends. There is still focus on some brands for Agejo Gyaru, MA*RS still being a very prominent brand for the style. There is a slight tone down in as much as an introduction of more pastel colours as an accompaniment to co-ords as well as frills and softer looking clothing.
Hairstyles for Agejo have developed to be softer and less intricate, although large hairstyles are still sometimes seen. Long flowing curls are common as is sometimes long straight hair. Nails are not as huge of a detail as they used to be, in terms of heavily deco nails are not as essential, and natural nails or French manicured nails are just as appropriate.
Agejo is one of the most popular of the gyaru styles in current times and is seen more frequently now than other gyaru styles.
Examples[]
- ↑ Marcus, A. Cuteness Engineering: Designing Adorable Products and Services Springer International Publishing. 2017. p.49 978-3-319-61961-3
- ↑ "小悪魔agehaの歴代人気モデルpart1" Galture.
- ↑ "小悪魔agehaの歴代人気モデルpart2" Galture.