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Amekaji (アメカジ), which translates to 'American Casual', is a sub-style worn among Gyarus and Gyaruos.
It is bright, colourful and inspired by the fictionized stereotypical idea of America.
Style Characteristics[]
Hair[]
various amekaji hairstyles
Hairstyles are varied in amekaji. The most common things to see are bangs, crimped/wavy hair, and teasing. Hair colour is usually blonde or brown, with the occasional colourful highlights/coloured hair. Updos are used alot, such as ponytails, pigtails, buns, and others.
Make-up[]
various amekaji makes
Tanning is more common than not in amekaji, but that doesn't mean you have to. Like other substyles, eye droops in amekaji are usually small and done by extending and bending the fake lash rather than drawing it on. Blush is centered on the cheeks rather than the side of the face, and it is usually a cold pink or warm red shade. Contact lenses are a regular appearance, however they are just natural eye colours. Lips are light or a shade of pink, not often glossy. Contour is normal and brows are usually more thin and light than some other substyles.
Nails[]
various amekaji nails
Nails are not mandatory or something particularly focused on in Amekaji. Above are just some inspiration for 'amekaji themed' nails and also the nails of models who regularly modelled in Amekaji.
Clothing[]
various amekaji outfits
Amekaji is most recognisable by it's bright and distinct style. It is always colourful in some way, whether dark or light. Denim is a common appearance, usually as jeans and skirts. Layering is seen, along with any type of text on shirts and jackets. Whilst skirts aren't usually seen, they can still be used to make an Amekaji outfit. Sagged/baggy jeans are used alot more than shorts or skinny jeans are. Amekaji uses pretty much any pattern you can think of, from animal print to lightning bolts.
