Blue moon Blue Logo
BLUE MOON BLUE (ブルームーンブルー) is a Japanese clothing brand founded in September 1994 by Blue Moon Blue Co., Ltd.
The brand was known for its concepts of "Sea, natural and healthy"[1] with designs that use colourful text on front and back, floral symbols, tartans, and an overall look of Surfer Fashion. The brand is popular with Amekaji gyaru and was featured in Ranzuki Magazine.
History[]
BLUE MOON BLUE store
In 1996, the first BMB store was opened at Ikebukuro Sunshine Alta. Later in April 22, 2003, it opened at Shibuya 109. At the end of 2008, it already had 27 stores.[2]
Alongside BMB, the company offered other brands such as "BMB KIDS," "LUXE by blue moon blue," and "ALCIA LUNA."
In March 9, 2014, all Blue moon blue stores closed, including their sister brands.