Baby Shoop is a Japanese clothing brand founded around 2001.
The brand is strongly associated with black culture and the B-Gyaru style.
History[]
Baby Shoop was founded around 2001, with the earliest trace of their Shibuya 109 store being open from around 2004.
While many popular gyaru brands have fluctuated between styles and trends over the years, Baby Shoop has stayed consistent in their branding, cementing their name as a well-known gyaru brand[1].
Baby Shoop announced the closure of its services in 2022. On December 14th of the same year, the brand officially closed its doors.[2]