DIVAS, also known as DIVAS INC, is a Japanese brand, founded around 2002. The brand was inspired by the R&B and Reggae trends of the late 1990s and early 2000s, often seen within the B-Gyaru sub-style.
History[]
While a clothing tag states the brand was established in 2002[1], the earliest available information on the brand is from 2005[2].
DIVAS released three collections under the brand: SOUL DIVA, HIP HOP DIVAS, and DIVA SALON.
In 2006, a sister brand was launched, named DIVAS COUTURE.
HIP HOP DIVAS[]
DIVA SALON[]
The DIVA SALON concept was focused on "Sound, Sports, Sexy"[3].
References[]
- ↑ Clothing tag - Mercari JP listing
- ↑ DIVAS Website - Wayback Machine (December 2005)
- ↑ DIVA SALON Concept - Wayback Machine (September 2010)