Delyle NOIR Logo
Delyle NOIR Shibuya 109 store
Delyle NOIR (デイライルノアール) is a Japanese clothing brand established around 2004. It is popular with Agejo and Onee Gyaru.
Concept[]
The concept is as follows: "NUDY LADY - A glamourous lady who continues to pursue beauty and glamour, always conscious of being a woman regardless of the scene, and proposing attractive styling"[1].
History[]
DELYLE was founded sometime around 2004, with a brand staff member setting up a brand blog in 2005[2].
DELYLE would later be rebranded to the name Delyle NOIR in January 2012, for the Spring/Summer 2012 season. An Ameba blog was opened in December 2011 by the manager Tomita, to announce the rebranding[3].
The brand closed the doors to its Shibuya 109 store on August 30, 2020[4]; it is unknown if this was due to the COVID-19 pandemic. Delyle NOIR closed its online service and ceased operations in December 2020, as announced on their official Twitter account[5].