EMODA Logo
EMODA Shibuya 109 store
EMODA (エモダ) is a Japanese clothing brand founded in 2009 by Ena Matsumoto.
Concept[]
Taken from the official website, the concept for EMODA is as follows: "[MODE = Trend transmission]. EMODA is a brand of both high taste and real clothes that responds to women's desire to enjoy fashion by constantly incorporating new proposals in styling, materials and shapes based on the concept of "MODE".
EMODA combines colours, patterns and different materials in a world of black and white, and proposes styling that is feminine in its strength, and expresses a new form of fashion that goes beyond the boundaries of FASHION and is linked to MUSIC, ART and CULTURE"[1].
History[]
EMODA was founded in 2009 by popular model Ena Matsumoto, at the age of 23. The brand opened its Shibuya 109 store during 2009.
In 2013, the brand launched EMODA COSMETICS (エモダ コスメティクス).
In 2016, EMODA collaborated with surf brand ROXY[2], to create a monotone swimwear themed line.