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egg Magazine (2008)
Haaady Gyaru is a sub-style of Gyaru. Haady comes from the Japanese word Hade (派手), meaning flashy or in-your-face!
Haaady was a short-lived style that began around 2006 and peaked in popularity around 2009. It was coined by Kaoru Watanabe and is largely associated with her and her fashion brand JSG [1]. The style mostly fell out of popularity around 2011.
The style combines Gyaru makeup and culture with American and British rock and hip-hop styles, along with popular fashion and makeup styles from the 1980s.
Style Characteristics[]
- Hair is often, but not always, bleached
- Curled, crimped and straight hair, sometimes seen with colorful hair extensions
- Classic Gyaru eye makeup, with emphasis on bright, neon colors
- Light to medium tan is popular
- Focuses on neon colors, leopard print, skull print and rainbow patterns
- Hoodies and larger layers popular towards the end of the style's popularity
