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Harutamu (2022)

Harutamu (2022)

Harutamu (はるたむ), is a LOALO Magazine model, a former Black Diamond leader, as well as the founder of the clothing brand GALEO.

Harutamu became known for being the founding leader of the Black Diamond gyarusa, which would attempt to revive the Kuro Gyaru boom in Japan in 2012.

Background[]

Real name Mizuno Haruka (水野遥香), Harutamu was born on January 2, 1994[1]. She was born in Nagoya, Aichi prefecture.

Harutamu received backlash for undergoing cosmetic surgery from 2015 until around 2017, when her iconic Kuro Gyaru style was replaced for a more modern, toned-down Reiwa Gyaru style.

Style[]

Harutamu for Modelpress (2015)'"`UNIQ--ref-00000001-QINU`"'

Harutamu for Modelpress (2015)[2]

Her style originated with the staple Kuro Gyaru look, with large hair, extreme nails and Tsuyome style

  • She often had blond, pink or gray hair as a Kuro gal
  • She wore lots of d.i.a, as well as incorporating pink into many of her looks
  • Harutamu often had a medium tan with large makeup

Around 2015-2016, her style switched to a Shiro Gyaru look

  • She has exclusively blond hair now, often loosely curled or straightened
  • She incorporates lots of rave clothing and modern clothing into her looks

Influence[]

Harutamu became a large influence for Kuro Gyaru and Tsuyome Gyaru during the early to mid 2010s due to the creation of Black Diamond. This gyarusa would spark a new Gyaru boom for Japan, and this is where Harutamu would rise in popularity. As the leader, she was one of the main faces of the circle and was often seen in interviews and on TV shows.

In March of 2015, Harutamu would produce her clothing brand GALEO[3], which would later be featured by Black Diamond and LOALO.

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