I Love Mama (stylized as "I LOVE mama") is a Gyaru fashion and lifestyle magazine published monthly in Japan by Inforest Publishing.
Originally named "Mama Nuts × Ageha", I Love Mama was established as a special edition of two Gyaru magazines, the hostess-targeted Koakuma Ageha magazine and dark-skin centric Happie Nuts magazine. As I Love Mama is a magazine especially for "Gyaru-mama" (Gyaru who have children), it is considered a unique magazine, consisting of tips for housekeeping, parenting and fashion.
It has been the highest-selling Gyaru-mama magazine ever since its launch in 2008, and is described as a "mega-hit" magazine.
There is some Western interest in the magazine, and it can be purchased from Amazon and eBay.
History[]
I Love Mama was first published in September 2008 under the name "Mama Nuts × Ageha" as a special co-edition of Koakuma Ageha and Happie Nuts, after these two magazines' special editorials for "Gyaru-mama" audiences gained considerable popularity. Mama Nuts × Ageha was the first-ever magazine devoted solely to the Gyaru-mama scene, and it became a smash-hit, with 150,000 copies sold during its first three days and an additional 30,000 copies sold. Mama Nuts × Ageha changed its name to "I Love Mama", becoming monthly in April 2009. Circulation reached 200,000 by October 2009.
Models[]
The most notable trait of the models appearing in I Love Mama is that most of them appear in the magazine with their children, who are called "chibiko".
Exclusive models are officially called the "Love-mo". Irregularly-appearing models are officially called the "Love-mama".
- "Love-mo":
- Ako Hina
- Chika Kiguchi
- Satomi Daikuhara
- Hanako Noda
- Yukari Shirai
- Saori Nakamoto
- Chika Arai
- Kyo Son (The twin sister of fashion model Wei Son)
- Ayaka Shirato
- "Love-mama":
- Maho Ohshiro
- Ayane Kubo
- Saki Kawabata
- Yukari Nakatsu
- Akari Suzuki
- Ai Hotta
- Mariko Mizuno
- Naho Mishima
- Hiromi Sayama