I Love Mama (stylized as "I LOVE mama") is a gyaru fashion and lifestyle magazine published monthly in Japan by Inforest Publishing.
Originally named "Mama Nuts × Ageha", I Love Mama was established as a special edition of two gyaru magazines, the hostess-targeted Koakuma Ageha magazine and dark-skin obsessed Happie Nuts magazine. I Love Mama is considered a unique magazine, as it is a magazine especially for "gyaru-mama" females [gyaru females who have children], consisting of the likes of housekeeping tips, parenting tips, and fashion tips.
Described as a "mega-hit" magazine, it has been the highest-selling gyaru-mama magazine ever since its launch in 2008.
There is some Western interest in the magazine, and it can be purchased from Amazon and eBay.
I Love Mama was first published in September 2008 under the name "Mama Nuts × Ageha" as a special co-edition of Koakuma Ageha and Happie Nuts, after these two magazines' special editorials for "gyaru-mama" audiences gained considerable popularity. Mama Nuts × Ageha was the first-ever magazine devoted solely to the gyaru-mama scene, and it became a smash-hit, with 150,000 copies sold during its first three days and an additional 30,000 copies sold. Mama Nuts × Ageha changed its name to "I Love Mama", becoming monthly in April 2009. Circulation reached 200,000 by October 2009.
The most notable trait of the models appearing in I Love Mama is that most of them appear in the magazine with their children. The children in the magazine are called the "chibiko".
- Exclusive models are officially called the "Love-mo". Irregularly-appearing models are officially called the "Love-mama".
- "Love-mo" : Ako Hina, Chika Kiguchi, Satomi Daikuhara, Hanako Noda, Yukari Shirai, Saori Nakamoto, Chika Arai, Kyo Son (the actual twin sister of fashion model Wei Son), Ayaka Shirato
- "Love-mama" : Maho Ohshiro, Ayane Kubo, Saki Kawabata, Yukari Nakatsu, Akari Suzuki, Ai Hotta, Mariko Mizuno, Naho Mishima, Hiromi Sayama