LOVE BOAT Logo
LOVE BOAT store
LOVE BOAT (ラブボート) is a Japanese clothing brand founded in 1994. LOVE BOAT was a staple of Gyaru culture throughout the late 1990s and early 2000s.
Concept[]
LOVE BOAT's concept is: "Create your own individuality"[1], and the brand's target audience is for independent and powerful women who want to create their own style.
History[]
LOVE BOAT was established in 1994, with their Shibuya 109 store opening shortly after during the 1990s.
In 2014, the brand ceased all operations, and closed all of their nationwide stores including their Shibuya 109 branch[2].
In 2021, it was announced that LOVE BOAT would return, with their next clothing release coming in June 2022[3].