Shibuya 109 branch (May 2014)
RADY (レディ) is a Japanese clothing brand established in 2008 by Ageha Magazine model Shizuka Muto. It holds its headquarters in Tokyo, Japan.
The brand is often popular with Onee-Gyaru, Tsuyome Gyaru and Ora Ora Gyaru.
Concept[]
RADY is known for its bold color variations and cute girly-girl styles and the brand operates under the concept of “I want to be cute, for you...”[1].
History[]
RADY started in 2008 as an online-only brand. In 2012, the brand's first physical store was opened. During this time, RADY's official LINE account reached 6 million followers.
RADY continues to be a popular brand in Japan to this day, often collaborating with various brands including Sanrio. Actress Yumiko Shaku is known as the muse of Rady.
Gallery[]
Rady Advertisement
Rady model wearing Sanrio collaboration shirt